A Timeless classic

In the midst of Fashion Week and its glitz and glam comes an unlikely participant. This Lipton original tea ad creates an unusual connection between classic luxury bags and a classic Lipton tea bag.

Fast fashion and seasonal releases tend to overcrowd our vision. Here’s a reminder to pick up a classic, slow down a bit and go back to the basics.
“Lipton gives you a special type of luxury. The luxury of halted time during a tea break.”



Art Direction, Design, and Copy: Mariam
Project: Spec work

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