Hectare’s: Crunch IT!
“Crnxclvcchwl”
That’s the unmistakable sound of a packet of tasty chips being opened.
With this campaign we aim to play with the sound of crinkling wrappers and crunches of crisp potato chips.
Hate the sound of traffic? Crunch it!
That neighbor's drilling again? Crunch it!
What if you could drown out the sounds you hate the most with a good crunch of chips? A sound that Transports you somewhere peaceful with every crunch?
This is a series of YouTube video ads that will show how powerful and delightful the sound of the crunch can be.
Creating A Shareable Tune
The shareable tune ends with the question “Can you try eating Hectare’s without making a sound?”
The shareable tune encourages folks on TikTok to join in on the impossible challenge. (Pssst..There’s no other way to enjoy a bag of chips without creating a sound. Why not add a beat and make it a rhythm? )
