without fear

With Tiger Balm, we want to communicate that it’s okay to fail.

Just take the first step on the court, track, or field. For a second, it’s okay to live without fear because

when your muscle begins to ache after a gruelling day at the gym

and you begin to feel like you can’t push through, you’ve got Tiger Balm to

soothe your aches and falls.

Then you get back up and face the field again, without fear.

edited Tigerbalm half mountain image.jpg
EDIT MONKEY BARS TIGERBALM.jpg
EDITED ADRELANINE.jpg

The Power Balm

With this direction, we highlighted

the power that surrounds Tiger

Balm and how the product is native

to an environment of hard

workers, pushers, and winners.

EDITED track SMELLS LIKE TIGER.jpg
 
EDITED gym SMELLS LIKE TIGER.jpg
Screen Shot 2020-12-16 at 8.11.13 PM.png

#Smell the Power

Activations

 Art Direction, design, concept, and copy: Mariam .S

PRoject: Spec work

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Hazard: Food

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Launch Campaign: Quest