without fear
With Tiger Balm, we want to communicate that it’s okay to fail.
Just take the first step on the court, track, or field. For a second, it’s okay to live without fear because
when your muscle begins to ache after a gruelling day at the gym
and you begin to feel like you can’t push through, you’ve got Tiger Balm to
soothe your aches and falls.
Then you get back up and face the field again, without fear.
The Power Balm
With this direction, we highlighted
the power that surrounds Tiger
Balm and how the product is native
to an environment of hard
workers, pushers, and winners.