INTRODUCING RNA to KUWAIT: FROM VOICE TO CONTENT

The renowned Rafa Nadal Academy was set to launch their second academy for tennis in Kuwait. The task at hand was to introduce tennis through the values of Rafa Nadal. Additionally, the Kuwaiti academy was not only designed to be a training zone for champions, but a luxury and leisure repose for those seeking a comfortable escape.

My task was to identify the key messages for the online campaign and communicate the academy’s services without loosing the audience in the messaging.