SIMPLY PRECIOUS

Deux Précieux is a memory wrapped in equal threads of glamour and simplicity. Every piece of jewelry is a vessel waiting for precious moments to be poured into it. Through this rebranding campaign, our aim was to create awareness of the brand’s foundation. The brand sees its self as modern yet timeless. Sophisticated, yet accessible. Simple, yet precious.

The Concept: IDENTIFYING THE LUXURY IN SIMPLE THINGS

This campaign creates a parallel between the traditional sense of jewelry and the jewelry we can find all around us (nature, the passing of time, laughter, etc).

We can find it in a glimmering pond, reflections and refractions, and even in a glimmer of an eye.

Jewelry lives wherever light goes to play. It is simple, yet glamorous.

HEADLINE: THE LUXURY IN LITTLE THINGS